Senior Digital Performance Strategist (Google Ads)

Location: Maitland, Florida, United States; hybrid with onsite work required 50% of the time

Company

hirify.global is a global travel technology company supporting travel and hospitality businesses.

What you will do

• Manage a portfolio of hospitality clients across North America and advise clients and stakeholders on digital performance.
• Develop, manage, and optimize digital advertising strategies focused on Google Ads and Paid Search.
• Monitor ROAS, revenue, conversions, CPA, and acquisition efficiency to improve campaign outcomes.
• Analyze campaign data, prepare performance recommendations, and lead recurring business reviews with clients.
• Recommend budget allocation, pacing, forecasting, tracking, measurement, and reporting strategies.
• Collaborate with internal teams, identify growth opportunities, and contribute to process improvements and training.

Requirements

• At least 3 years of hands-on experience managing and optimizing Google Ads, especially Google Search campaigns.
• Experience with revenue-generating campaigns measured by ROAS, CPA, conversions, bookings, or revenue.
• Experience managing enterprise advertising budgets, including allocation, pacing, and optimization decisions.
• Experience managing and optimizing Facebook/Meta Ads campaigns.
• Strong knowledge of Google Ads, Google Analytics (GA4), and Paid Search best practices.
• Strong analytical, consultative, communication, stakeholder management, and client presentation skills.

Nice to have

• Experience with Performance Max, Demand Gen, YouTube Ads, Display Campaigns, Search Ads 360, or other Google advertising solutions.
• Experience supporting hospitality, travel, tourism, hotel, or related industry clients.
• Experience in a client-facing digital, media, advertising, or performance marketing agency.

Culture & Benefits

• Flexible hybrid working model.
• Competitive remuneration, individual and company annual bonus, and other benefits.
• Paid vacation and holidays, health insurance, and additional competitive benefits.
• Online learning and professional development opportunities.
• Diverse and inclusive workplace with a focus on collaboration and employee wellbeing.

Hiring process

• Create a candidate profile, upload a resume or CV, and submit the application.
• The application process takes no longer than 10 minutes.