Senior Paid Advertising Strategist (Fashion)

Location: Remote in Colombia, Costa Rica, Ecuador, Honduras, or Nicaragua

Company

hirify.global is a tech-enabled growth marketing firm combining marketing, consulting, data intelligence, and proprietary technology to drive revenue and brand recognition for clients.

What you will do

• Lead paid advertising strategy and execution across complex, high-value fashion accounts.
• Plan campaigns, optimize performance, pace budgets, conduct QA, and recommend budget changes.
• Analyze campaign and client data to develop actionable insights and strategic recommendations.
• Manage testing roadmaps, experimentation cadence, attribution, incrementality, contribution analysis, and measurement frameworks.
• Lead client-facing strategic conversations, communicate risks, and coordinate with internal account teams.
• Mentor junior talent, support new business appraisals, and integrate AI and the Nova ecosystem into workflows.

Requirements

• 4–5 years of digital marketing experience, including at least 3 years in an agency setting.
• 3–4 years of hands-on experience with at least two paid advertising channels, such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other major networks.
• Experience with bid optimization, keyword research, ad copy development, campaign strategy, and campaign optimization.
• Proficiency in Google/Microsoft Office Suite and Google Analytics.
• Expert knowledge of funnel marketing and the role of paid media within the marketing funnel.
• Advanced spoken and written English proficiency required. Strong communication, organization, project management, analytical, and client presentation skills are also required.

Culture & Benefits

• Remote work is available from the listed Latin American countries.
• People-first culture focused on diversity, inclusion, integrity, autonomy, and results.
• Opportunity to work with consultative marketers, creatives, analysts, and technologists managing large media investments.
• Use of Nova, proprietary technology, AI tools, and data-driven marketing methodologies.