Paid Media Manager, International

Location: Remote; candidates based in or around Europe are preferred. Some overlap in working hours is required for collaboration across time zones; in-person offsites take place twice a year.

Company

hirify.global develops convenient gummy-based foundational nutrition made from 60 nutrient-dense, whole-food ingredients.

What you will do

• Launch and scale Meta and Google campaigns across the UK, Canada, ANZ, Germany, and other priority EU markets.
• Own end-to-end measurement, including CAPI, GA4, GDPR-compliant tracking, incrementality, and lift testing.
• Scale annual paid media spend into the millions while protecting CAC, LTV/CAC, and contribution margin.
• Build a repeatable testing engine across creative, audiences, offers, and localized landing pages.
• Partner with creative, product, and lifecycle teams to improve execution across markets.
• Define the international growth roadmap and build the foundation for a specialist team through hiring plans, workflows, and vendor models.

Requirements

• 5+ years of experience in performance or growth marketing with hands-on paid media ownership.
• Personal experience launching and scaling Meta and Google campaigns in at least two international markets, including Canada, Australia, the UK, or a non-English-speaking EU market.
• Experience scaling paid media spend into the millions annually while managing CAC and contribution margin.
• Strong command of GDPR-compliant tracking and measurement, including CAPI, GA4, and incrementality testing.
• Background in a high-growth DTC, subscription, or eCommerce business with significant paid media dependence.
• Experience building campaigns in-house rather than exclusively through an agency.

Culture & Benefits

• Fully remote, high-trust environment with asynchronous work by default.
• Collaboration across multiple countries and time zones, with twice-yearly in-person offsites.
• Competitive compensation benchmarked to the local market and adjusted for experience and country of hire.
• Comprehensive benefits coverage for employees and families, generous PTO, and free hirify.global products.
• Focus on wellness, work-life balance, career growth, ownership, and measurable impact.