2 дня назад
Digital Marketing / Performance Marketing Manager – Paid Media & Growth
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing / Performance Marketing Manager – Paid Media & Growth (Paid Media and Acquisition): Planning, managing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other channels with an accent on lead generation, conversion efficiency, and revenue attribution. Focus on analyzing CPL, CAC, CPA, ROAS, and conversion rates, designing structured tests, improving landing pages and tracking, and scaling campaigns that generate measurable business results.
Location: Remote from Colombia, Argentina, Mexico, Costa Rica, or Peru; U.S. business hours required
Company
is recruiting for a client seeking a performance-focused digital marketing professional to drive measurable acquisition and revenue growth.
What you will do
- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
- Manage advertising budgets, pacing, bids, targeting, and campaign structures against lead-generation and revenue goals.
- Analyze CPL, CAC, CPA, ROAS, conversion rates, and attribution to identify issues and improve campaign efficiency.
- Research audiences, customers, keywords, competitors, and market trends to identify targeting and acquisition opportunities.
- Collaborate on ad messaging, creative assets, offers, calls to action, landing pages, and conversion funnels.
- Build testing plans, run A/B tests, verify conversion tracking, prepare reports, and recommend ways to scale successful campaigns.
Requirements
- At least 2 years of digital marketing or performance marketing experience.
- Hands-on experience managing paid advertising campaigns and advertising budgets.
- Experience with one or more platforms such as Google Ads, Meta Ads, LinkedIn Ads, or similar paid acquisition tools.
- Strong understanding of CPL, CAC, CPA, ROAS, CTR, conversion rates, audience targeting, and campaign testing.
- Ability to analyze campaign data, make optimization decisions, communicate results, and report to stakeholders.
- Professional working English, availability during U.S. business hours, and ability to work remotely from one of the specified countries.
Nice to have
- Experience with Google Analytics, conversion tracking, attribution, CRM, or marketing automation platforms.
- Experience optimizing landing pages and conversion funnels.
- Experience managing multiple paid channels or working in B2B, SaaS, e-commerce, agency, or lead-generation marketing.
Culture & Benefits
- Full-time remote work.
- Hands-on ownership of campaign performance and acquisition efficiency.
- Data-driven environment focused on systematic testing and measurable revenue impact.
Hiring process
- Initial application followed by a required Spark Hire one-way video interview.
- Video interview with a recruiter, performance marketing interview, and client interview.
- Offer and onboarding.
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