Omni-Channel, Digital and CRM Lead (AI & CRM)

Location: Melbourne, Australia; hybrid

Company

Global biopharmaceutical company developing transformative medicines in Oncology, Rare Disease, and Neuroscience, with teams in more than 40 countries and medicines available in 88 countries.

What you will do

• Lead digital transformation and omnichannel strategy across Australia and New Zealand.
• Develop customer engagement strategies integrating journeys, content, data, technology, and brand planning for healthcare professionals.
• Drive AI capability and adoption by identifying and scaling high-value, responsible use cases.
• Use customer, market, and engagement data to generate insights, track KPIs, and support strategic decisions.
• Optimise adoption of Veeva CRM and other digital platforms to improve customer engagement, sales force effectiveness, and marketing excellence.
• Lead, coach, and develop team members while driving organisational change and new ways of working.

Requirements

• Experience leading omnichannel innovation and digital transformation initiatives in the Australian market.
• Strong expertise in CRM, customer engagement, commercial excellence, marketing, sales, and digital technologies.
• Practical generative AI experience and the ability to identify and scale value-adding use cases.
• Strong strategic, analytical, project management, communication, and stakeholder management skills.
• Experience influencing senior leaders, leading change, and embedding new organisational capabilities.
• Degree in Business, Digital Communications, Marketing, Life Sciences, or a related field.

Nice to have

• Experience in the pharmaceutical, biotechnology, or medical device industry.
• Marketing management and people leadership experience.
• Advanced qualifications or certifications in Data Analytics, AI, or Digital Marketing.

Culture & Benefits

• Collaborative, inclusive workplace focused on human-centric leadership, innovation, and measurable impact.
• Opportunity to partner with commercial, medical, business excellence, leadership, and global teams.
• Support is available for reasonable adjustments during the application process.