Senior Paid Advertising Strategist (B2B)

Location: Remote in Argentina, Brazil, Chile, Costa Rica, Ecuador, Honduras, Mexico, Nicaragua, or Peru

Company

hirify.global is a tech-enabled growth marketing firm combining marketing, consulting, data intelligence, and proprietary Nova technology to drive revenue and brand recognition for clients.

What you will do

• Lead paid advertising strategy and execution across complex, high-value client accounts.
• Plan campaigns, manage budget pacing, optimize performance, conduct QA, and deliver reporting.
• Develop proactive recommendations across at least two major advertising channels, including Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, or Snapchat.
• Analyze campaign and client data to produce actionable insights, measurement plans, and strategic recommendations.
• Maintain testing roadmaps, manage experimentation, lead client-facing strategic discussions, and escalate performance risks.
• Mentor junior talent and use AI technologies and the Nova ecosystem to improve workflows and business efficiency.

Requirements

• 4–5 years of digital marketing experience, including at least 3 years in an agency setting.
• 3–4 years of hands-on experience with at least two paid advertising channels.
• Experience with campaign development and optimization, including bid optimization, keyword research, ad copy, campaign strategy, and ongoing optimization.
• Proficiency in Google or Microsoft Office Suite and Google Analytics.
• Expert knowledge of funnel marketing, paid media measurement, attribution, incrementality, contribution analysis, and measurement frameworks.
• Advanced spoken and written English proficiency is required. Strong communication, organization, project management, and client presentation skills are also required.

Culture & Benefits

• Fully flexible work environment with full-remote, in-office, or hybrid options within the specified countries.
• Base salary paid in USD with commission opportunities.
• Unlimited time off available from day one.
• $50 monthly healthcare stipend, national holidays, and two mental health recharge days per year.
• Employee development programs, leadership growth opportunities, quarterly awards, and participation in DEI initiatives.