Demand Generation Marketer (AI)

Location: Hybrid, with office hubs in San Francisco, New York, Seattle, and Toronto

Company

A mission-driven staffing and workforce marketplace helping hourly workers find suitable shifts while giving businesses access to a quality workforce.

What you will do

• Build and own the top-of-funnel demand generation strategy.
• Plan, execute, test, and scale multi-channel B2B campaigns that generate qualified leads and pipeline.
• Analyze funnel metrics and campaign attribution to measure ROI and identify opportunities for improvement.
• Work cross-functionally with Sales, Account Management, SDRs, Product, and Data Science to connect campaigns with revenue.
• Use AI productivity and automation tools to streamline repetitive work and scale creative output.
• Create customer-focused copy and on-brand campaign and social assets.

Requirements

• 3+ years of experience in B2B demand generation or a similar role.
• Track record of planning and executing campaigns across channels that drive measurable growth.
• Hands-on proficiency with web analytics, HubSpot, and Salesforce for analysis and attribution.
• Proven use of modern AI tools such as Claude, Jasper, Clay, or similar platforms for automation and content production.
• Exceptional writing skills and ability to create pain-driven, high-converting copy.
• Ability to manage multiple projects, meet deadlines, and operate independently as an individual contributor.

Nice to have

• Experience in a startup or fast-paced environment.
• Familiarity with sales engagement tools such as Nooks.
• Comfort with Canva, Figma, or similar design tools.

Culture & Benefits

• Hybrid work culture with office hubs in San Francisco, New York, Seattle, and Toronto.
• Competitive base salary and equity in a high-growth, venture-backed company.
• Medical, dental, and vision coverage.
• Unlimited paid time off and in-person company off-sites.
• 401(k) with employer match and a work-from-home stipend.
• Mission-driven, supportive, and inclusive environment with ownership and autonomy.