Growth Lead (AI)

Location: Toronto, hybrid

Company

hirify.global builds data infrastructure for robotics and embodied AI, including data capture, data labeling, and hardware-enabled workflows.

What you will do

• Build and own the growth function across paid acquisition, inbound demand generation, content, and global PR.
• Manage paid channels such as Google, LinkedIn, and Twitter/X, including budget allocation, targeting, creative testing, and ROI optimization.
• Build inbound flows from first touch to conversion and improve websites, landing pages, and conversion funnels.
• Own PR strategy, media relationships, press coverage, announcements, and narrative positioning across AI, robotics, and data infrastructure.
• Oversee high-signal content such as case studies, announcements, and technical content while maintaining consistent messaging.
• Build dashboards and scalable growth operations to track traffic, leads, qualified pipeline, CAC, conversion rates, and ROI.

Requirements

• 5+ years of experience in marketing, growth, or demand generation.
• Experience owning paid acquisition, inbound funnels, PR, media, or brand positioning.
• Strong understanding of B2B marketing, lead generation, and pipeline conversion.
• Experience collaborating cross-functionally with sales and product teams.
• Strong analytical, creative, and execution-focused approach with an emphasis on performance and ROI.
• Ability to operate in 0→1 and fast-changing environments with high ownership.

Nice to have

• Experience at a high-growth startup or scaling company.
• Experience marketing to technical audiences in AI, robotics, or infrastructure.
• Experience managing external agencies or PR firms.

Culture & Benefits

• High-intensity environment focused on excellence, urgency, truth-seeking, and extreme ownership.
• Direct impact on pipeline, revenue, and company positioning.
• Close collaboration with leadership on narrative and go-to-market strategy.
• Opportunity to define Mecka’s position in the AI and robotics ecosystem.