Head of Integrated Marketing (AI/GRC)

Location: New York, New York, United States; hybrid work model with onsite attendance at least 50% of the time for employees within commuting distance of a hirify.global office. Quarterly travel to key offices and regional hubs is expected.

Salary: $200,000–$275,000 USD per year

Company

hirify.global provides an AI-powered governance, risk, and compliance SaaS platform for General Counsels, compliance officers, audit and risk leaders, boards, and executives.

What you will do

• Own the global integrated campaign strategy, roadmap, budget, and execution for net-new demand generation.
• Lead paid media, lifecycle marketing, nurture, advocacy, reference, and always-on campaign programs across search, social, and programmatic channels.
• Develop cross-sell and upsell campaigns that expand adoption of the multi-product GRC platform across existing customers.
• Build, develop, and grow a global team of demand generation, digital, and campaign marketers.
• Partner with Sales, RevOps, Product Marketing, Marketing Operations, Growth, Brand, Customer Success, and Analytics on pipeline generation and planning.
• Own reporting on leads, conversion rates, CAC, attribution, channel ROI, and pipeline influence, while improving lead scoring and campaign technology.

Requirements

• 12+ years of experience in B2B or SaaS marketing, including 5+ years leading demand, integrated, or revenue marketing teams.
• Experience owning integrated campaign and customer marketing strategy at scale with measurable pipeline and conversion results.
• Experience building full-funnel programs for a multi-product platform and supporting cross-sell/upsell motions.
• Strong executive-level partnership skills with Sales and RevOps, plus fluency in pipeline, funnel, attribution, and ROI metrics.
• Command of marketing automation, CRM, paid media platforms, and complex B2B sales cycles.
• Global experience working with teams outside the home region and a BA in a related field.

Nice to have

• Experience in a SaaS company with $500M+ ARR and a multi-product expansion motion.
• Experience executing product transformation stories in marketing campaigns.

Culture & Benefits

• Flexible work environment with a hybrid collaboration model.
• Comprehensive health benefits, generous time off, wellness programs, and meeting-free days.
• Global days of service and access to employee resource groups and learning resources.
• International office hubs across the United States, Canada, the United Kingdom, Ireland, Hungary, Germany, India, Singapore, and Australia.
• AI and digital tools support recruitment administration, while final hiring decisions are made by people.