Head of Growth

Location: Central London, hybrid, with a minimum of 3 days in the office

Salary: £80,000–£110,000 per year

Company

A consumer wellness business operating at the intersection of health, lifestyle, and biotechnology, developing a subscription-based consumer proposition for UK and international markets.

What you will do

• Own the DTC growth strategy, budgets, forecasting, and commercial targets across the full customer journey.
• Lead paid acquisition and develop additional channels through creators, partnerships, referrals, PR, and community.
• Build a structured creative testing program based on customer insight, performance data, and product propositions.
• Improve ecommerce conversion across landing pages, product pages, offers, checkout, and subscriptions.
• Establish reporting for CAC, payback, contribution margin, retention, cohorts, and lifetime value.
• Work hands-on with account analysis, creative briefs, page improvements, partners, AI, and automation.

Requirements

• Proven success growing a DTC consumer brand, ideally in a startup, scale-up, or founder-led business.
• Strong experience with Shopify, ecommerce, paid acquisition, and subscription or repeat-purchase models.
• Commercial fluency across CAC, contribution margin, retention, payback, cohorts, and LTV.
• Hands-on approach to analysing accounts, briefing creative, improving pages, and challenging partners.
• Practical experience using AI and automation for research, creative work, analysis, and experimentation.

Culture & Benefits

• Significant ownership of the growth agenda with direct access to the founders.
• Opportunity to build a scalable growth function rather than inherit an established playbook.
• Combination of strategic leadership, commercial ownership, and hands-on execution.
• Exposure to science-led consumer growth with UK and international expansion ambitions.