3 часа назад
Growth Marketing Manager (DTC)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (DTC): Scaling profitable customer acquisition and improving customer lifetime value for Harry’s UK and Germany growth programs with an accent on performance marketing, experimentation, and data-driven strategy. Focus on optimizing Meta, Google, Display, and Affiliate campaigns, building growth analytics infrastructure, and driving AI and automation adoption.
Location: London, UK
Company
Harry’s is a men’s grooming brand offering shaving, body, hair, and skincare products as part of Mammoth Brands, a modern consumer packaged goods company.
What you will do
- Lead and scale profitable new customer acquisition and contribute to the long-term growth strategy for the UK and German markets.
- Develop, execute, and optimize performance marketing campaigns across Meta, Google, Display, and Affiliate channels.
- Own the landing page roadmap, experimentation plan, and funnel optimization across landing pages, welcome emails, UX, and new marketing channels.
- Translate channel, cohort, and NPS data into actionable growth, creative, and messaging insights.
- Build growth analytics infrastructure, including weekly and monthly reporting, while improving data accuracy and resolving tracking and pipeline issues.
- Support forecasting and spend allocation, manage external vendors and agency partners, and drive AI and automation adoption.
Requirements
- 2–3+ years of experience in performance marketing, direct-to-consumer marketing, management consulting, strategy and operations, technology, or a similar field.
- Strong data-driven problem-solving skills and the ability to analyze data deeply, identify opportunities, and take action.
- Experience developing strategy, running experiments, and working hands-on across growth marketing channels.
- Ability to collaborate with Product, Performance Marketing, Creative, Insights, Brand, Digital Product, Lifecycle and Engagement, and Analytics teams.
- Experience with omnichannel attribution models and global organizations is preferred.
Nice to have
- Experience with omnichannel attribution models.
- Experience working in global organizations.
Culture & Benefits
- Private medical and comprehensive dental coverage, group income protection, and life assurance.
- Pension savings plan with company match and equity in Mammoth Brands.
- Generous time off, including eight paid bank holidays and extended sabbaticals based on tenure.
- Paid parental leave, wellness and learning and development stipends, and free products from the brand family.
- In-person and virtual team events, including team-building activities and rooftop parties.
Hiring process
- Interview details are not specified in the posting.
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