Growth and Engagement Lead (AdTech)

Location: United States - Austin; hybrid work environment, with only candidates local to the posting location considered

Salary: $124,000–$186,000 annually, based on experience, skills, and qualifications

Company

hirify.global provides a mobile advertising platform connecting telecoms, OEMs, app publishers, advertisers, and consumers across devices.

What you will do

• Develop owned-channel and personalization strategies across app surfaces, feeds, and notifications.
• Partner with Product to deploy personalization engines, run A/B tests, and improve session frequency and time spent.
• Shape growth architecture and launch plans for new and rebuilt app experiences.
• Design lifecycle engagement tactics with Marketing, including push notifications, CRM, and user segmentation.
• Optimize advertiser-sponsored content inventory, headlines, and formats while providing ROI data to Ad Sales.
• Define growth metrics, build dashboards, lead CRO initiatives, and improve app store ratings and organic growth.

Requirements

• 6+ years of experience in a modern, content-driven growth role.
• Background in a digital publisher, content platform, or AdTech environment.
• Combination of content strategy skills and technical growth and engagement expertise.
• Ability to design algorithmic feed strategies and apply rigorous testing to content products.
• Ability to negotiate for resources and align complex cross-functional initiatives.
• Experience architecting new or rebuilt app experiences using audience insights, personalization, and growth tactics.

Culture & Benefits

• Hybrid work environment based in Austin.
• Stock options, unlimited PTO, and performance-based bonuses.
• Comprehensive benefits package and pay transparency.
• Inclusive, equitable, and culturally diverse working environment.
• Collaboration across Product, Marketing, Ad Sales, and Content Media.