Growth Marketing Executive (AI)

TL;DR

Growth Marketing Executive (AI): Driving member acquisition and retention through multi-channel campaigns with an accent on paid social, search, and CRM automation. Focus on designing high-converting landing pages, scaling referral programs, and leveraging AI tools to optimize growth performance.

Location: Hybrid role requiring regular attendance at offices in Leicestershire or London, UK.

Company

A mission-driven organization dedicated to providing exclusive discounts and innovative products to NHS workers, emergency services, and armed forces personnel.

What you will do

• Plan and optimize paid campaigns across Google Ads, Meta, and TikTok to improve CPA and ROAS.
• Design A/B tests and build high-converting landing pages to boost sign-up and activation rates.
• Support SEO and AI-visibility initiatives to strengthen organic acquisition.
• Scale the Refer a Friend program by developing effective growth loops.
• Build dashboards and translate funnel data into actionable insights using GA4, Tableau, and Amplitude.
• Manage CRM automations and workflows to support member onboarding and lifecycle journeys.

Requirements

• Proven experience in growth, performance, or acquisition marketing across the full campaign lifecycle.
• Practical experience managing paid campaigns on platforms like Google Ads, Meta, or TikTok.
• Strong analytical mindset with proficiency in GA4, Tableau, or Amplitude.
• Essential: Experience building automations and workflows in a CRM platform, ideally HubSpot.
• Familiarity with CMS platforms and landing page optimization principles.
• Ability to work at pace in a fast-moving, ambitious environment.

Nice to have

• Interest in how AI and emerging digital tools are changing growth marketing.
• Experience collaborating across cross-functional teams including Brand, Social, and Product.

Culture & Benefits

• Hybrid working model with flexible hours.
• Generous funded BUPA medical insurance covering pre-existing conditions.
• 25 days annual leave plus birthday off and holiday buy/sell scheme.
• Company bonus scheme and auto-enrolment pension with employer NI savings reinvestment.
• Access to personal growth fund and strong learning and development culture.
• Modern office amenities including onsite gym, snack drawers, and social events.