Growth Marketing Executive (AI)

Location: Hybrid working in the UK, with time in the Leicestershire HQ or London, Holborn office; fully remote working is not available.

Company

hirify.global helps NHS workers, emergency services personnel, social care professionals, teachers and armed forces members save money through member discounts and related products.

What you will do

• Plan, run and optimise paid campaigns across Google Ads, Meta, TikTok and emerging channels.
• Design A/B tests and build high-converting landing pages to improve sign-up and activation rates.
• Support SEO and AI-visibility initiatives to grow organic acquisition and discoverability.
• Scale the Refer a Friend programme and develop member referral growth loops.
• Build dashboards and turn campaign, funnel and channel data into actionable recommendations using GA4, Tableau and Amplitude.
• Build CRM automations and lifecycle workflows while collaborating with CRM, Brand, Social, Content, Product and Partnerships teams.

Requirements

• Experience in growth, performance, digital or acquisition marketing across the full campaign lifecycle.
• Hands-on experience running or supporting paid campaigns, such as Google Ads, Meta or TikTok.
• Strong analytical skills and confidence using tools such as GA4, Tableau or Amplitude.
• Experience building CRM automations and workflows; HubSpot experience is preferred, and CRM automation is essential to the role.
• Familiarity with CMS platforms and landing page optimisation principles.
• Strong collaboration skills and a curious, test-and-learn approach in a fast-moving environment.

Nice to have

• Experience with HubSpot.
• Interest in AI and emerging digital tools for growth marketing.

Culture & Benefits

• Hybrid working with flexible hours and a strong focus on in-person collaboration.
• 25 days of annual leave, a birthday day off and a buy-and-sell holiday scheme of up to five days.
• Company bonus scheme, pension scheme, enhanced parental leave and absence leave.
• Funded BUPA medical insurance, healthcare cashback and an employee assistance programme with mental health support.
• Learning and development culture with a personal growth fund, social events and recognition programmes.
• HQ benefits include free parking, EV charging, an onsite gym, classes, modern office facilities, snacks and drinks.