Demand Generation Lead (B2B SaaS)

TL;DR

Demand Generation Lead (B2B SaaS): Building and scaling Linear’s demand generation motion across web, search, and paid media with an accent on enterprise pipeline, creative quality, and AI-enabled execution. Focus on designing account-based campaigns, optimizing search and paid channels, defining measurement, and using automation to increase marketing impact.

Location: Remote role open to candidates based in the US and Europe; optional co-working offices are available in San Francisco, New York, and London, with no required commute.

Company

Linear builds a product development system for teams and AI agents, used by more than 40,000 companies worldwide.

What you will do

• Own the demand generation strategy as Linear’s first dedicated demand generation hire.
• Lead paid media end to end, including channel strategy, budget management, creative, and enterprise account-based campaigns.
• Own classic search and optimization for AI-generated answers about software tools.
• Partner with the in-house design team on web pages and advertising creative.
• Define success metrics and build the reporting framework for the demand generation motion.
• Use AI and automation tools to accelerate marketing execution.

Requirements

• 5+ years of growth or demand generation experience at a B2B SaaS company.
• Hands-on experience across web, paid media, account-based marketing, and enterprise pipeline generation.
• Strong design judgment and the ability to direct creative work.
• Understanding of product and engineering audiences.
• Experience with measurement, pipeline analysis, reporting, and attribution.
• Deep practical fluency with AI tooling and automation.

Culture & Benefits

• Remote-first work with async collaboration and no required commute.
• Optional co-working offices, team off-sites, events, and occasional travel.
• Competitive salary and equity with employee-friendly equity terms.
• Health coverage based on country requirements, daily meal and coffee stipend, and paid co-working space.
• Five weeks of paid vacation plus local statutory holidays.
• Four months of paid parental leave and a paid month off after four years, recurring every two years.