Growth Marketing Lead (B2B)

Location: New York, NY; on-site, in-office 5 days per week

Salary: $115,000–$200,000 per year plus equity

Company

hirify.global is an AI-native advertising platform that enables brands to plan, buy, measure, and scale creator-led advertising campaigns.

What you will do

• Build the B2B demand generation engine from scratch across ABM, paid LinkedIn, search, influencer, inbound, and outbound-support programs.
• Own marketing-sourced pipeline targets, performance tracking, reporting, and revenue attribution.
• Run rapid paid and organic experiments, establish KPI cadences, and iterate based on data.
• Build marketing operations infrastructure, including dashboards, funnel architecture, tooling, CRM, and marketing automation platform hygiene.
• Measure customer-journey performance through conversion, win-rate, deal-cycle, and retention signals.
• Partner with Sales, Content, and Product Marketing on prospecting lists, vertical targeting, personalized outreach, and pipeline acceleration.

Requirements

• 6+ years of B2B demand generation or growth marketing experience with a track record of building pipeline programs.
• Experience building demand generation programs from zero, including ABM, paid social, inbound infrastructure, and reporting.
• Hands-on experience with LinkedIn and paid social campaigns, attribution, experimentation, CRM hygiene, marketing automation, funnel architecture, dashboards, and tooling selection.
• Strong collaboration skills with Sales, including coordinated prospecting, account targeting, and outreach.
• Ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines.
• Passion for AI tools and LLMs, the creator economy, and digital advertising; an entrepreneurial, outcome-focused mindset.

Culture & Benefits

• High-ownership, zero-to-one role with direct visibility into revenue impact.
• Flexible paid time off.
• Comprehensive medical coverage through Aetna, plus dental and vision plans through Guardian.
• 401(k) retirement plan and a $100 monthly lifestyle credit.
• Daily office lunches and snacks, with dinner provided Monday through Thursday.
• Subsidized Wellhub access and an on-site gym.