Sr. Manager Marketing Operations (SaaS)

Location: Remote; remote working friendly.

Company

hirify.global is a SaaS platform that helps organizations manage fleet operations.

What you will do

• Own and evolve lead and contact lifecycle stages, scoring, routing rules, and handoffs across Marketing, SDR/BDR, and Sales.
• Build and maintain infrastructure for timely customer and prospect communications across Salesforce and Marketo.
• Manage and optimize Salesforce, Marketo, Bizible, data enrichment, automation, and engagement platforms, including emerging AI-driven tools.
• Develop tracking frameworks using custom events, UTMs, pixels, and website data capture to improve campaign measurement.
• Own marketing attribution and partner with Data and Marketing Analytics on KPI and ROI reporting across marketing functions.
• Maintain data quality, consent management, and compliance with GDPR, CCPA, and other privacy regulations.

Requirements

• 6+ years of marketing operations experience in a SaaS startup environment.
• Hands-on experience building and owning marketing attribution strategies and lifecycle stage design.
• Advanced Salesforce knowledge, including campaign reporting and dashboards.
• Advanced, current Marketo experience is required; Marketo certification is a bonus.
• Hands-on experience with data enrichment platforms and a strong understanding of GDPR, CCPA, and related privacy regulations.
• Strong communication, project management, prioritization, reporting, and data-driven decision-making skills.

Nice to have

• Marketo certification.
• Experience evaluating emerging AI-driven data and enrichment vendors.

Culture & Benefits

• Remote-working-friendly environment established since 2012.
• Multiple health and dental coverage options, vision insurance, and disability coverage.
• 401(k) match of 4%, incentive stock options, and paid parental leave.
• Four weeks of PTO, plus company and floating holidays.
• Professional development, wellbeing, community service, and business expense funds.
• Mac laptop and new-hire equipment stipend.