Marketing Operations Manager

TL;DR

Marketing Operations Manager (Marketing Ops): Managing and optimizing the marketing technology stack and lead lifecycle infrastructure within a global B2B SaaS environment with an accent on Marketo-Salesforce integration and data governance. Focus on building scalable lead routing logic, ensuring data integrity across complex CRM landscapes, and aligning marketing operations with revenue outcomes.

Location: Must be based in or able to work from Lisbon, Portugal (Hybrid)

Company

hirify.global is a global software powerhouse providing end-to-end solutions for the design, manufacturing, and retail of customizable products across the kitchen, bath, and furniture industries.

What you will do

• Own and manage Marketo operations, including campaign architecture, database health, and platform governance.
• Define and implement lead and customer lifecycle frameworks to ensure accurate funnel progression.
• Design and maintain lead routing and assignment logic in synchronization with Salesforce.
• Manage the Marketo-Salesforce integration, ensuring data consistency and sync health.
• Maintain marketing database hygiene, including deduplication, enrichment, and GDPR compliance.
• Collaborate with RevTech and Sales teams to support ABM and performance marketing initiatives.

Requirements

• 5+ years of hands-on marketing operations experience.
• Deep expertise in Marketo as the primary marketing automation platform.
• Proven experience managing lead lifecycle programs in a B2B SaaS or technology environment.
• Strong understanding of CRM integration, specifically Marketo-Salesforce field mapping and troubleshooting.
• Experience navigating complex, multi-CRM environments and legacy system integrations.
• Solid grasp of GDPR and regional data privacy requirements.

Culture & Benefits

• Opportunity to work in a fast-growing global organization with ambitious expansion plans.
• Exposure to a complex, data-powered demand engine and evolving RevTech stack.
• Collaborative environment working across global pillars including Industry Demand and Performance Marketing.
• Professional growth within a company backed by leading private equity firms.