Director, Marketing Operations & Technology (HubSpot)

Location: Hybrid in office in the USA. Legally authorized U.S. work status is required. Up to 10% domestic travel may be required.

Company

hirify.global provides HCM software and services through its unified People Cloud platform, connecting HR, payroll, benefits, workforce, and talent management with AI and analytics.

What you will do

• Own the MarTech strategy, roadmap, governance, vendor selection, integrations, and cost-effective evolution of the marketing technology stack.
• Lead HubSpot operations, including lifecycle architecture, lead scoring, automation workflows, campaign operations, and oversight of two administrators.
• Manage the marketing-to-sales handoff, including lead routing, SLAs, MQL and SQL definitions, and pipeline hygiene.
• Build attribution models, reporting frameworks, and funnel analytics that connect marketing activity to pipeline and revenue.
• Set the AI and machine learning roadmap for marketing operations and direct an AI engineer on predictive scoring, segmentation, personalization, and campaign optimization initiatives.
• Establish data quality, integration hygiene, privacy, and compliance practices in partnership with IT, RevOps, Finance, Legal, Compliance, Sales, and Web Strategy.

Requirements

• 8+ years of experience in marketing operations, marketing technology, or revenue operations.
• Experience owning a marketing technology stack in a B2B or SaaS environment, with deep HubSpot expertise or equivalent platform experience.
• Experience managing technical resources, including platform administrators and engineers.
• Experience building attribution models and connecting marketing operations to pipeline and revenue outcomes.
• Experience with MarTech strategy, vendor evaluation, integration architecture, and build-versus-buy decisions.
• Familiarity with AI and machine learning applications in marketing and the ability to direct engineering resources toward high-impact use cases.

Nice to have

• Bachelor's degree; an advanced degree may be required.
• 8+ years of leadership experience; 12+ years of direct experience is typical for the role.

Culture & Benefits

• Work in a cross-functional environment with Demand Generation, Growth Marketing, RevOps, Sales Operations, Finance, IT, Legal, Compliance, and Web Strategy.
• Lead a broad functional area with responsibility for planning, staffing, budgeting, and operational improvements.
• Role includes hybrid office work and up to 10% domestic travel.