Vice President, Marketing (AI)

Location: San Francisco Bay Area, CA, United States; hybrid workplace

Company

hirify.global develops AI-powered operational insights for the construction industry.

What you will do

• Define, name, and lead a new category at the intersection of AI, operational insights, and construction.
• Set and execute the overall marketing strategy in alignment with company goals and category-creation objectives.
• Own positioning, differentiation, persona messaging, customer narratives, sales enablement, and executive communications.
• Lead corporate marketing, thought leadership, brand storytelling, demand generation, account-based programs, and field marketing.
• Recruit, coach, and lead a lean senior team across product marketing, corporate marketing, demand generation, and field marketing.
• Partner with product, sales, and executives to influence roadmap and narrative decisions and drive pipeline and revenue growth.

Requirements

• 12+ years of progressive marketing experience with measurable impact on category awareness, pipeline, revenue, win rates, sales cycles, or market perception.
• Experience creating positioning and messaging for multiple personas in complex enterprise sales.
• Executive presence, strong commercial judgment, strategic thinking, and the ability to create clarity from ambiguity.
• Experience scaling a go-to-market engine through a significant growth stage and leading senior marketing talent hands-on.
• Experience directing or overseeing AI tools for marketing reporting, attribution, or campaign optimization.
• Prior experience at a high-growth, category-defining startup, ideally in enterprise B2B SaaS.

Nice to have

• Experience with high-ASP enterprise sales involving deals above $100K.
• Experience in complex vertical markets or with owner, general contractor, or construction-adjacent audiences.

Culture & Benefits

• Equal opportunity workplace committed to diversity.
• Cross-functional collaboration with product, sales, and executive leadership.
• Lean, senior team environment focused on ownership and strong execution.