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Описание вакансии
Текст:
TL;DR
Integrated Campaigns Manager (AI): Building global, multi-channel B2B SaaS campaigns and ABM programs for Marketing, HR, and Learning & Development leaders with an accent on persona-based messaging, demand generation, and pipeline growth. Focus on orchestrating personalized campaigns, optimizing account segmentation through engagement data, and driving measurable performance across regional and cross-functional marketing channels.
Location: London, United Kingdom; hybrid work with office attendance twice a week
Company
DeepL is an AI product and research company developing secure language technology for translation, writing improvement, and real-time voice translation.
What you will do
- Develop persona-based, pipeline-driving campaigns for Marketing, HR, and Learning & Development leaders.
- Orchestrate multi-channel go-to-market programs and nurture streams from concept through launch.
- Design and execute account-based marketing programs for prioritized accounts and account tiers.
- Coordinate with Product Marketing, Field Marketing, Performance Marketing, SDR, Content, Creative, Regional Marketing, and RevOps teams.
- Maintain the global campaign calendar and asset library while ensuring consistent messaging across persona tracks.
- Measure campaign impact through lead quality, conversion, account engagement, ROI, attribution, and pipeline metrics.
Requirements
- 5+ years of experience in B2B SaaS marketing, campaign management, demand generation, or ABM.
- Experience managing complex, multi-channel campaigns from strategy through execution.
- Strong understanding of account tiering, personalized content, multi-touch orchestration, and sales collaboration.
- Demonstrated success generating pipeline and revenue through integrated and account-based campaigns.
- Strong project management, communication, analytics, attribution, and performance optimization skills.
- AI literacy, including familiarity with GenAI tools for campaign planning, content creation, and execution.
Nice to have
- Experience in a high-growth SaaS company from Series B to IPO stage.
- Experience with ABM platforms such as 6sense, Demandbase, or RollWorks.
- Experience with HubSpot, Salesforce, Asana, Jira, Contentful, or comparable tools.
Culture & Benefits
- Hybrid schedule, flexible working hours, and a distributed international team.
- Virtual Shares for every employee.
- Regular local, business-unit, onboarding, and company-wide events.
- Monthly full-day Hack Fridays for passion projects and cross-team collaboration.
- 30 days of annual leave excluding public holidays and access to mental health resources.
- Benefits tailored to the employee's location.
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