Head of Product Marketing (Digital Health)

Location: USA - Any Location (Remote). Applicants must be currently authorized to work in the United States without visa sponsorship, now or in the future.

Salary: $215,000–$225,000 base salary per year, plus performance bonus and benefits.

Company

hirify.global provides virtual care services and works to improve access to healthcare.

What you will do

• Lead the integrated product marketing function and establish its strategy and operating model across B2B and B2C audiences.
• Develop differentiated portfolio positioning, product narratives, pitch decks, sell sheets, and other core sales assets.
• Lead go-to-market strategies and launches for new products, features, and business-model changes.
• Partner with Product on roadmap inputs, packaging, pricing considerations, launch tiers, and readiness expectations.
• Connect product positioning with member awareness, activation, utilization, and sustained engagement.
• Build and lead the product marketing team while aligning Product, Brand, Demand Generation, Sales, Clinical, Legal/Compliance, Marketing, and Client Management.

Requirements

• 12+ years of marketing experience, including significant product marketing leadership across B2B and B2C or D2C environments.
• Experience with B2B2C or platform businesses where the economic buyer and end user or member are different audiences.
• Experience building product marketing strategies, operating models, launch practices, and high-performing teams through change or integration.
• Strong product, commercial, and customer orientation, with the ability to influence roadmap, packaging, pricing inputs, and prioritization.
• Excellent storytelling, executive communication, stakeholder management, and decision-framing skills.
• Current authorization to work in the United States without requiring visa sponsorship is required.

Nice to have

• Healthcare, digital health, benefits, insurance, or other regulated, multi-stakeholder experience.

Culture & Benefits

• Remote work from any location in the United States.
• Performance bonus eligibility and an inclusive benefits program for eligible employees.
• Flexible Vacation Policy with manager approval.
• 80 hours of Paid Sick, Safe, and Caregiver Leave annually for full-time employees.
• Opportunities for career growth within an innovative and inclusive virtual care environment.

Hiring process

• Identity and credential verification.
• Live or video interviews.
• Fraud and misrepresentation screening.