Product Marketing Manager (Fintech)

Location: Remote within the United States; applications are currently accepted from California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington

Expected compensation: $125,000–$175,000 per year

Company

hirify.global is a venture-backed technology company improving how government benefits are delivered through a modern app used by more than 5 million Americans.

What you will do

• Build a deep understanding of audience needs, motivations, perceptions, and sources of confusion.
• Define and test positioning, value propositions, naming, and customer-facing messaging.
• Write clear copy for product launches and lifecycle communications.
• Lead go-to-market and lifecycle plans that drive discovery, activation, retention, and repeat engagement.
• Bring audience and market insights into product strategy, development, launch, and iteration.
• Define success measures, design experiments, and use adoption, engagement, conversion, and revenue data to adjust strategy.

Requirements

• 5+ years of experience in product marketing or a closely related role, ideally in consumer technology.
• Exceptional writing skills and the ability to make complex products clear, compelling, and trustworthy.
• Experience developing positioning and messaging and leading go-to-market strategies for new or evolving products.
• Hands-on experience with lifecycle communications for onboarding, engagement, retention, or reactivation.
• Strong qualitative and quantitative audience insight skills, including measurable goals and experiment design.
• Ability to work autonomously in a fast-moving environment and build alignment across teams.

Nice to have

• Experience marketing products in benefits, healthcare, Medicare, financial technology, or another complex or highly regulated consumer category.

Culture & Benefits

• Meaningful work focused on strengthening the social safety net.
• Remote-friendly environment with a dog-friendly office in Downtown Brooklyn.
• Optional in-person retreats several times per year.
• 20 days of paid time off and a 4% 401(k) match.
• $10,000 lifetime Carrot Fertility benefit and medical, dental, vision, and mental health benefits.