Senior Engagement Strategist (Healthcare Marketing)

Location: New York, NY, United States; hybrid work with teams in the office an average of four days per week

Salary: $60,000–$140,000 USD gross annual base salary

Company

hirify.global is a global creative and healthcare agency combining brand experience, customer experience, commerce, and healthcare expertise to create connected brands.

What you will do

• Develop and execute channel-specific engagement strategies across social media, CRM, websites, paid media, apps, and rep-delivered channels.
• Analyze primary research, syndicated data, client insights, segmentation studies, and third-party sources to identify meaningful insights.
• Translate complex data into concise narratives, client presentations, messaging, and storytelling materials.
• Develop customer and segment engagement profiles, map customer journeys, and identify pain points and opportunities.
• Support workshops, content strategies, layouts, client deliverables, and pitch strategy in collaboration with cross-functional teams.
• Independently deliver assigned work products, improve client work, and contribute provocative questions and new lines of thinking.

Requirements

• 2–4 years of experience in market research and strategic planning, preferably focused on healthcare.
• Experience developing and executing multi-channel engagement strategies, including social media, CRM, websites, and paid media.
• Strong analytical skills with experience using data from primary research, syndicated sources, and client insights.
• Ability to turn complex data into clear, compelling narratives for technical and non-technical audiences.
• Experience with customer journey mapping and proficiency in data analysis tools such as Excel, SPSS, or Tableau.
• Knowledge of healthcare marketing, including HCP and DTC audiences, plus strong communication and presentation skills.

Culture & Benefits

• Inclusive, collaborative culture focused on active listening, creative bravery, and shared accountability.
• Full-time benefits including medical, dental, and vision coverage.
• 401k match of 100% of contributions up to 5% of salary.
• Paid time off supporting work-life balance and wellness.
• Training, real-time feedback, and professional growth opportunities through hirify.global and WPP.