4 дня назад
Senior Product Marketing Manager, Solutions & Services (Healthcare)
88 900 - 155 500$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Product Marketing Manager, Solutions & Services (Healthcare) (B2B solutions and services): Developing and executing go-to-market strategies for healthcare and life sciences offerings with an accent on positioning, packaging, commercialization, and sales enablement. Focus on launching complex enterprise solutions, translating client and market insights into differentiated messaging, and improving pipeline and revenue performance through cross-functional execution.
Location: Chicago, Illinois, United States
Estimated annual salary range: $88,900–$155,500, plus incentive eligibility.
Company
provides solutions and services for healthcare and life sciences organizations.
What you will do
- Develop and execute go-to-market strategies for solutions and services, including segmentation, positioning, messaging, packaging, sales enablement, and campaign support.
- Define market-ready offerings, target audiences, value propositions, delivery models, and expected client outcomes with cross-functional leaders.
- Lead offering launches and commercialization initiatives, coordinating market readiness, sales enablement, and post-launch evaluation.
- Create positioning frameworks, buyer personas, solution narratives, proof points, and portfolio architecture.
- Conduct market research, competitive analysis, and client insight activities to guide offering strategy.
- Analyze commercialization metrics, pipeline performance, sales engagement, and client feedback to improve execution.
Requirements
- Five or more years of relevant experience.
- Experience in B2B solutions, services, portfolio, or product marketing for professional services, consulting, advisory, managed services, data and analytics, or complex enterprise solutions.
- Experience packaging and positioning complex capabilities into differentiated commercial offerings.
- Experience developing and executing go-to-market strategies that deliver measurable business results.
- Strong analytical, strategic thinking, storytelling, positioning, and communication skills.
- Relevant degree in marketing, business, communications, healthcare administration, or a related field preferred; willingness to travel.
Nice to have
- MBA or another relevant advanced degree.
- Healthcare or life sciences industry experience.
Culture & Benefits
- Inclusive environment where employees can contribute their skills and work authentically.
- Personal and professional development opportunities.
- Comprehensive benefits plan.
- Incentive-eligible compensation.
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