Senior Relevance Strategist

Location: Hybrid in New York, United States; regular in-office attendance is required under company workplace policies.

Base salary: $80,000–$100,000 USD per year.

Company

hirify.global is an independently owned global integrated creative and media agency founded in 2009 and part of the VaynerX family of companies.

What you will do

• Design research recommendations, quantitative surveys, and data analysis to generate actionable audience and consumer insights.
• Identify valuable audiences and develop differentiated segmentations linked to brand-building and creative strategies.
• Conduct social listening, content audits, and audience, category, and brand analysis using proprietary, licensed, and client first-party data.
• Collaborate with Analytics and Media on measurement plans, performance analysis, and ongoing optimization.
• Translate qualitative, cultural, and quantitative research into strategic recommendations and compelling client presentations.
• Brief creative teams and facilitate brainstorms and workshops while managing priorities and weekly learning agendas.

Requirements

• 3–5 years of experience strategically building brands within the advertising industry.
• Experience with secondary research tools such as Crimson Hexagon, MRI, and Mintel.
• Ability to evaluate qualitative and quantitative research and behavioral data to derive insights.
• Strategic thinking with a balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple communication channels and their role in brand and content marketing.
• Strong cross-functional collaboration, initiative, workload management, and communication skills.

Culture & Benefits

• Human-centric, culture-focused strategy practice working across audience insights, media trends, cultural shifts, and technology.
• Employer-sponsored 401(k) with match.
• Medical, dental, and vision coverage.
• Unlimited paid time off and caregiver or parental leave.
• Health and wellness benefits.