Director, Market Activations, Events and Sponsorships (Financial Services)

Location: Toronto, Ontario, Canada; hybrid work with flexibility to work from the office and virtually based on business and client needs.

Salary: CAD 110,000–180,000 annually, plus eligible incentive plans.

Company

hirify.global provides financial security and health-related services to clients, families, and communities worldwide.

What you will do

• Lead and develop a high-performance team delivering market activation, events, sponsorships, and communications objectives.
• Create and execute go-to-market strategies for Group Retirement Services products, solutions, digital innovation, and advocacy initiatives.
• Oversee national and regional events and sponsorships to strengthen hirify.global and GRS visibility.
• Build partnerships with strategic clients, industry stakeholders, business units, and external partners across Canada.
• Lead research, develop industry narratives, and support senior leaders with presentations, public speaking content, and key messaging.
• Manage social media strategy, campaign dashboards, performance metrics, recommendations, and the marketing budget.

Requirements

• 8+ years of experience in Group Retirement or the financial industry, with strong marketing and communications knowledge.
• Post-secondary education in Marketing, Communications, or equivalent relevant experience.
• Strategic influencing, stakeholder management, communication, negotiation, and analytical skills.
• Experience translating strategies into tactical execution, producing multimedia communications collateral, and identifying media and sponsorship opportunities.
• Ability to manage multiple projects and priorities in a fast-paced, consultative environment.
• For Quebec-based positions, bilingual French and English proficiency, oral and written, is required.

Nice to have

• Fluency in French for positions outside Quebec.

Culture & Benefits

• Hybrid work model with the choice to work from the office and virtually.
• Incentive plans may be available based on individual and company performance.
• Inclusive workplace supporting diverse perspectives and backgrounds.
• Accommodation is available during the application process for persons with disabilities.