Manager, Social Analytics (LATAM)

Location: Mexico City, Mexico; primarily onsite with flexibility to work from home 1–2 days per week.

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Lead reporting and insights across organic, earned, influencer, and paid social media activity in the LATAM region.
• Partner with regional social, marketing, agency, media, and creative teams to support growth across key countries.
• Analyze content performance, identify virality drivers, and recommend rapid, culturally relevant creative pivots.
• Define outcome-oriented social media KPIs and develop scalable measurement frameworks, benchmarks, and best practices.
• Deliver tactical and executive reporting for regional and global stakeholders, automating recurring outputs where possible.
• Share analytical insights, mentor peers, and contribute to data-driven decision-making.

Requirements

• 6+ years of experience in marketing analytics, social media analytics, or audience targeting.
• Required experience with SQL and data visualization tools such as Power BI or equivalent.
• Strong experience analyzing marketing data and translating insights into business and creative actions.
• Familiarity with Meta, TikTok, YouTube, and social media metrics.
• Experience architecting data pipelines and analytics infrastructure for AI-powered insights and actionable intelligence.
• Master’s degree in Analytics, Data Science, Statistics, Economics, or equivalent advanced analytics experience.

Nice to have

• Experience with advanced predictive analytics.
• Experience in social media or content strategy.

Culture & Benefits

• Fast-moving environment focused on experimentation, data-driven action, and continuous improvement.
• Health insurance, retirement plans, paid time off, employee stock purchase options, and wellness programs.
• hirify.global product discounts and learning programs supporting professional growth.
• Commitment to diversity, equity, inclusion, and career acceleration.