Digital Analyst I - Web Analytics

Location: Irving, Texas, United States; hybrid work with two days per week in the office.

Company

hirify.global is General Motors' captive finance subsidiary and provides retail financing, leasing, and commercial lending solutions to automotive dealers and customers across North America, South America, and the Asia Pacific region.

What you will do

• Analyze consumer and dealer marketing activities and provide insights and recommendations.
• Collaborate with stakeholders to define objectives, KPIs, measurement plans, and tracking requirements.
• Develop reports and dashboards to monitor marketing campaign, channel, product, and business-unit performance.
• Communicate analytical results to technical and non-technical audiences.
• Identify data discrepancies and work with integration and development teams to resolve them.

Requirements

• Basic knowledge of digital analytics, web performance measurement, customer behavior analysis, KPIs, and conversion optimization.
• Working knowledge of Adobe Analytics or Google Analytics, including reporting, segmentation, workspace analysis, calculated metrics, and audience creation.
• Familiarity with Adobe Customer Journey Analytics, Adobe Target, A/B testing, personalization, targeting, and test-result interpretation.
• Experience developing and maintaining Power BI dashboards and reports, plus understanding of web analytics implementation concepts such as events, eVars, props, tags, data layers, and tracking validation.
• High school diploma or equivalent required; a bachelor's degree in marketing, economics, business administration, statistics, or another quantitative discipline, or equivalent experience, is required.
• 1–3 years of relevant experience required. Visa sponsorship is not available, including for H-1B, TN, L1, and OPT visa types.

Nice to have

• Master's degree in a quantitative discipline.
• At least one year of hands-on experience with SAS, Python, SQL, or similar statistical analysis software.
• Experience using AI tools and evaluating AI outputs for accuracy, compliance, bias, ethics, and data protection.

Culture & Benefits

• Benefits are available from day one.
• 401(k) matching, tuition assistance, and training opportunities.
• 12 weeks of fully paid bonding leave for new parents.
• GM employee auto discount, community service pay, and nine company holidays.
• Flexible hybrid work environment.