21 час назад
Director, Social Analytics
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Social Analytics (Social Media Analytics): Building a consistent framework, reporting infrastructure, and dashboards to measure success across paid, earned, and owned social media campaigns with an accent on data-driven storytelling, KPI development, and client reporting. Focus on modeling benchmarks and ROI, implementing AI solutions into reporting services, and mentoring analysts while translating complex metrics into actionable recommendations.
Location: Hybrid in Los Angeles, California; must be located in the greater Los Angeles area. U.S.-based employees only; international remote work is not eligible. Working hours are Monday–Friday, 9:00 a.m.–5:00 p.m. PST.
Company
is a digital media agency providing social media, strategy, creative, partnerships, platform, and analytics services for clients.
What you will do
- Establish the data and reporting framework used to measure success across social media campaigns.
- Serve as the subject-matter expert on social platform data, metrics, and performance implications.
- Lead the development of reporting infrastructure and dashboards for key performance indicators.
- Build and present client reports and presentations that turn complex data into actionable insights.
- Evaluate analytics and consumer research tools, manage vendor relationships, and lead internal training.
- Manage and mentor Social Media Analysts and collaborate with strategy, creative, partnerships, and platform teams.
Requirements
- 7–10 years of experience in social analytics, preferably with entertainment, gaming, or brand clients.
- Expert knowledge of paid, earned, and owned social channels and their interaction.
- Experience developing data models, benchmarks, and ROI measurement frameworks using social media metrics.
- Experience with data visualization tools such as Excel, Power BI, Tableau, or Data Studio.
- Proficiency with TikTok, Instagram, Facebook, X, Discord, Reddit, and reporting tools such as Sprinklr, Sprout, and Rival IQ.
- Client-facing communication, presentation, leadership, collaboration, and project management skills.
Nice to have
- Experience working in an agency environment.
- Experience with entertainment, gaming, or brand clients.
Culture & Benefits
- Hybrid work arrangement in the greater Los Angeles area.
- Work in a small but growing analytics team.
- Opportunities to mentor analysts and lead internal learning on new tools.
- Explore and implement relevant AI solutions to scale reporting services.
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