Director of Demand Generation (AI)

Location: US-Remote

US base pay range: $167,000–$200,000 USD annually, plus eligibility for an annual discretionary bonus.

Company

hirify.global provides an identity trust platform with real-time identity verification and deepfake detection across voice, video, and digital interactions.

What you will do

• Own marketing-sourced pipeline targets across the Core product suite, Healthcare vertical, and Pulse for Meetings.
• Design and execute integrated campaigns covering audience targeting, messaging, channels, content, calendars, and budgets.
• Coordinate PMM, Brand, Digital, Lifecycle, ABM, BDR, Sales, and RevOps partners around shared campaign outcomes.
• Operate a sprint-based campaign engine to brief, build, launch, learn, scale, or sunset campaigns within weeks.
• Optimize budgets based on pipeline-per-dollar and manage agency and contractor resources.
• Apply AI tooling to improve campaign velocity, personalization, and targeting precision.

Requirements

• 10+ years of experience in B2B SaaS demand generation or growth marketing.
• 3+ years owning a marketing-sourced pipeline target.
• Experience building integrated campaigns across paid media, email, events, ABM, webinars, and content.
• Experience orchestrating cross-functional marketing, BDR, and sales teams toward shared revenue goals.
• Strong understanding of funnel metrics, conversion rates, velocity, CAC, and pipeline coverage models.
• Hands-on experience with Salesforce, Marketo, and ABM platforms such as Demandbase or 6sense; experience managing agencies and contractors.

Nice to have

• Experience in security, fraud, AI, or contact center domains.
• Healthcare or financial services vertical marketing experience.
• Experience launching demand generation for a new product line from zero to one.

Culture & Benefits

• Work in a fast-paced, high-growth environment with startup velocity.
• Use an agile, sprint-based marketing model.
• Begin as a hands-on individual contributor with the opportunity to build and manage a team of employees and contractors.
• Work with a diverse and globally minded organization.
• Eligible for an annual discretionary bonus in addition to base pay.