Manager, Digital Customer Analytics & Insights

Location: Newark, Delaware, United States; flexible hybrid working arrangements

Company

hirify.global helps students plan and finance their higher education journeys and prepare for life after school.

What you will do

• Own digital application funnel and customer journey analytics across multiple digital flows.
• Analyze customer behavior, funnel drop-offs, channel performance, segmentation opportunities, and digital engagement.
• Partner with Product and Marketing to define measurement strategies and ensure accurate tracking of customer interactions and funnel milestones.
• Lead A/B testing for digital journeys and identify opportunities to reduce friction and improve customer experience.
• Conduct NPS survey analytics and reporting with the Brand team, including interpretation of factors affecting NPS scores.
• Develop models, forecasts, dashboards, and performance reports, and present recommendations to senior leadership.

Requirements

• Bachelor’s degree in mathematics, statistics, economics, computer science, or a related field.
• 5+ years of analytics experience, including at least 2 years managing cross-functional projects.
• Strong experience with SAS, SQL, Python, R, or other programming languages.
• Ability to lead projects, deliver high-quality analytics, and communicate complex data clearly to stakeholders.
• Strong problem-solving, critical-thinking, and cross-functional collaboration skills.
• Familiarity with data visualization tools such as Tableau, Power BI, or similar.

Nice to have

• Master’s degree in a relevant quantitative or technical field.
• Experience with digital analytics tools such as Adobe Analytics for web and app behavior, funnels, and conversion performance.
• Experience in financial services, e-commerce, retail, or consulting.
• Experience using GenAI for reporting and business analysis.

Culture & Benefits

• Flexible hybrid working arrangements.
• Competitive base salary and bonus incentives.
• Generous paid time off, floating holidays, and 12 observed federal holidays.
• Medical, dental, vision, insurance, disability, life insurance, and retirement 401(k) with employer match.
• Paid parental leave, adoption reimbursement, tuition reimbursement, family scholarships, and career development programs.
• Fitness centers in Delaware, gym subsidies elsewhere, counseling support, and wellness programs.