Senior Manager, Marketing Analytics - Cards (Fintech)

Location: Hybrid role based in the San Francisco office 2–3 days per week

Salary: $140K–$190K per year, plus stock option plan

Company

hirify.global builds affordable and responsible financial products, including credit cards, to improve customers’ financial well-being.

What you will do

• Analyze and optimize acquisition campaigns, funnels, channel mix, creative performance, and customer acquisition costs across direct mail, digital, and affiliate channels.
• Support campaign launches and targeting frameworks in partnership with credit, finance, and strategy teams while maintaining risk thresholds.
• Analyze cardholder behavior, audience segments, and application funnel drop-off dynamics.
• Design, implement, and measure A/B and multivariate testing frameworks for campaigns, targeting strategies, and creative assets.
• Translate statistical analyses and complex datasets into recommendations and presentations for executive leadership.
• Build automated dashboards, reporting infrastructure, self-serve database reporting layers, and scalable attribution frameworks.

Requirements

• 5+ years of experience in marketing analytics, growth analytics, or business analytics.
• Experience with credit cards, consumer lending, digital banking, or fintech products is strongly preferred.
• Advanced SQL and Excel skills, experience with large-scale datasets, and hands-on experience with Python or R.
• Experience with visualization tools such as Tableau or Power BI.
• Strong knowledge of experimentation methodologies, statistical analysis, campaign measurement, and marketing metrics such as CAC, LTV, and conversion rates.
• Exceptional communication and storytelling skills, with the ability to translate technical data into actionable insights for non-technical leadership.

Culture & Benefits

• Hybrid work arrangement with regular office presence in San Francisco.
• Medical, dental, and vision insurance coverage.
• Flexible PTO and paid parental leave.
• Professional growth and development opportunities.
• Health and wellness initiatives.