Strategy Director (CPG Brand Strategy)

Location: Cincinnati, United States; hybrid, with office attendance around four days a week

Salary: $150,000–$175,000 per year

Company

hirify.global is a WPP company specializing in brand strategy, design, experience, governance, and measurement.

What you will do

• Lead brand strategy projects for major consumer packaged goods relationships.
• Develop brand visions, growth strategies, positioning, value propositions, and portfolio architectures.
• Apply semiotics, packaging and shelf analysis, shopper research, and distinctive asset development to solve consumer and category challenges.
• Partner with Creative Directors to guide strategy through the creative process and inspire teams with consumer and category insights.
• Advise senior marketing leaders at Fortune 100 companies and identify opportunities for long-term growth.
• Lead new business pitches and advance the practice's expertise in semiotics, packaging strategy, and distinctive brand assets.

Requirements

• Significant experience as a brand strategist in CPG-focused environments.
• Experience in a design-led agency, branding consultancy, or similar setting.
• Deep knowledge of CPG categories, retail and channel dynamics, innovation and renovation cycles, and private-label competition.
• Strong command of qualitative and quantitative research, including semiotics, shopper research, and consumer insight.
• Proven experience developing portfolio and range architectures across multiple markets.
• Experience building senior client relationships, growing organic business, working across brand design and communications, and leading strategists.

Culture & Benefits

• Collaborative hybrid work model focused on creativity, connection, and teamwork.
• Competitive benefits package through WPP.
• Equal opportunity workplace committed to respect, inclusion, and career progression.