Local Area Marketing Specialist QLD

Location: Bulimba, Queensland 4171, Australia; positions across Brisbane, Gold Coast, Sunshine Coast and Far North Queensland. Hybrid ways of working are offered.

Company

hirify.global operates a portfolio including Dan Murphy’s, BWS, ALH Hotels and Pinnacle Drinks across Australia.

What you will do

• Partner with publicans across a portfolio of 15–25 venues to identify business challenges and growth opportunities.
• Plan, localise and execute marketing campaigns that increase customer footfall and venue growth across food, beverage and gaming.
• Manage owned digital and physical channels, including point-of-sale materials, digital screens, visual merchandising, websites, listings, social media and venue apps.
• Integrate central campaigns with targeted local marketing initiatives.
• Support community marketing activities with local businesses and partners.
• Monitor campaign performance, prepare executive summaries, manage purchase orders and vendor invoices, and identify cost efficiencies.

Requirements

• 3–4 years of experience in a dedicated marketing environment.
• Experience project-managing marketing campaigns end to end.
• Experience managing and optimising owned digital channels, including social media, apps, websites and listings.
• Strong stakeholder management, influencing, presentation and storytelling skills.
• Understanding of optimisation techniques, customer insights and budget management.
• Marketing qualification or equivalent experience; multi-site marketing experience is highly desired.

Nice to have

• Prior exposure to the hospitality industry.
• Tertiary qualification in marketing.

Culture & Benefits

• Hybrid ways of working.
• Discounts across ALH Hotels, BWS, Dan Murphy’s, other hirify.global brands, Woolworths and BIG W.
• Free services supporting physical, mental and financial wellbeing.
• Learning and development opportunities for professional and career growth.
• Focus on an inclusive, safe and flexible workplace.