Senior Customer Analyst (BigQuery)

Location: Hybrid work from Sydney or Melbourne, Australia

Company

A large Australian retail and hospitality group operating brands across liquor retail, hotels, drinks, and online commerce.

What you will do

• Lead the full customer analytics lifecycle across audience design, campaign measurement, loyalty modelling, and personalisation analytics.
• Turn campaign results, loyalty metrics, and customer behaviour patterns into clear recommendations and measurable business opportunities.
• Design statistically sound test-and-learn frameworks, target/control methodologies, incrementality models, and uplift measurement.
• Build and maintain production-grade data models and automated analytical workflows on Google Cloud Platform.
• Partner with Marketing, Commercial, Loyalty, Product Managers, and Data Leads to shape roadmaps and influence decisions.
• Establish data lineage, standard operating procedures, documentation, peer reviews, and mentor junior and mid-level analysts.

Requirements

• Tertiary qualification in Mathematics, Statistics, Economics, Computer Science, Analytics, or a related quantitative field.
• At least 5 years of hands-on analytics experience, including significant customer, marketing, or loyalty analytics exposure.
• Advanced SQL skills and experience building transformation models with dbt and Google BigQuery.
• Proficiency in Python or R for exploratory modelling, statistical testing, and uplift analytics.
• Experience designing target/control methodologies, incrementality analysis, and measurement frameworks for loyalty and CRM campaigns.
• Advanced Tableau skills for executive-ready dashboards and data storytelling, plus the ability to work independently and mentor others.

Nice to have

• Experience with marketing activation platforms and pipelines such as Responsys or Salesforce Marketing Cloud.

Culture & Benefits

• Hybrid ways of working with flexibility as part of the working environment.
• Career development, learning, and education opportunities, including partnerships with Google, Microsoft, and Tableau.
• Discounts across hospitality, liquor, supermarket, and department-store brands.
• Free services supporting physical, mental, and financial wellbeing.
• Inclusive workplace focused on collaboration, equal opportunity, and professional growth.