Senior Marketing Data Analyst (SaaS)

TL;DR

Senior Marketing Data Analyst (SaaS): Managing the marketing technology stack and delivering insights to drive GTM strategy with an accent on top-of-funnel performance and attribution models. Focus on building KPI frameworks, developing predictive performance models, and ensuring data integrity between marketing systems and Salesforce.

Location: Hybrid in São Paulo, Brazil

Company

hirify.global is a leading customer engagement platform that leverages AI to help brands deliver personalized, 1:1 customer experiences at scale.

What you will do

• Standardize top-of-funnel performance analysis, including lead generation tracking and attribution across channels.
• Define and maintain KPIs and principle dashboards to drive data-backed recommendations for business growth.
• Collaborate with Business Intelligence to evolve attribution models and automate data tracking.
• Conduct in-depth campaign analysis and build predictive performance models for SEO, web, and digital marketing.
• Perform routine reconciliations between Marketing systems and Salesforce to ensure data integrity.
• Partner with Finance, BI, and GTM Ops to align workflows and reporting standards across functions.

Requirements

• 2–5+ years of experience in Marketing, Sales, or Revenue Operations at a B2B SaaS or fintech company.
• Proficiency in SQL and Excel/Google Sheets, with a strong working knowledge of Snowflake.
• Expertise in Tableau (strongly preferred) or other BI tools like Looker.
• Experience with Salesforce, Marketo, LeanData, and Outreach.
• Proven track record of designing and maintaining KPI frameworks and dashboards.
• Strong written and verbal English language skills are essential.

Culture & Benefits

• Competitive compensation package, which may include equity.
• Comprehensive medical, dental, vision, life, and disability insurance.
• Flexible paid time off and family services, including fertility and parental leave.
• Professional development support via learning platforms and a yearly stipend.
• Hybrid work environment and a collaborative culture recognized as a Great Place to Work.