Sr. Manager, Digital Marketing (Pharmaceutical)

Location: Hybrid position based in the Cary, North Carolina office, United States

Company

hirify.global is the U.S. commercial affiliate of Chiesi Group, an international research-focused biopharmaceutical company operating in more than 30 countries.

What you will do

• Lead omnichannel customer engagement plans for Hospital–Critical Care and Neonatology audiences, using analytics, automation, and customer signals.
• Develop digital experiences, flexible content architectures, message pathways, and channel-specific creative for healthcare professionals.
• Drive campaigns across websites, email, programmatic media, paid search, social platforms, and third-party HCP portals.
• Translate brand objectives into media budgets, channel strategies, predictive-insight plans, and integrated digital campaigns.
• Deploy and scale marketing platforms, automated workflows, and MAP/CRM orchestration capabilities.
• Coordinate internal stakeholders and agency partners while improving digital capabilities, experimentation, analytics, journey design, and content operations.

Requirements

• 4–7 years of experience in pharmaceutical digital marketing.
• Hands-on experience with SFMC, Adobe Experience Manager, and Google Analytics, plus familiarity with SEO and SEM.
• Experience leading digital marketing transformation, AI or automation programs, experimentation frameworks, or modular content ecosystems.
• Experience with strategic digital campaigns, personal and non-personal promotion, MLR review processes, compliance, dashboards, attribution, and marketing analytics.
• Strong project management, analytical, budget management, collaboration, and prioritization skills.
• Bachelor’s degree from an accredited four-year institution.

Nice to have

• MBA or similar advanced degree.

Culture & Benefits

• Development resources, training, learning programs, certifications, and educational opportunities.
• Comprehensive healthcare programs and work-life balance initiatives.
• Competitive salary package with performance bonuses and market-benchmarked benefits.
• Relocation support, flexible working arrangements, remote work options, and tax assistance services for foreign colleagues.
• Culture focused on sustainability, transparency, ethical behavior, diversity, inclusion, experimentation, and continuous improvement.