Senior Associate, Retention Marketing (Healthcare)

Location: Remote nationwide in the United States; occasional travel to hirify.global offices for training or meetings may be required. Work hours must align with Eastern Standard Time (EST).

Salary: $94,900–$130,500 per year, plus eligibility for a bonus incentive plan.

Company

hirify.global is a U.S. healthcare company providing insurance and healthcare services through hirify.global and CenterWell.

What you will do

• Execute and optimize retention campaigns across email, mail, SMS, apps, websites, call centers, and IVR.
• Develop test-and-learn strategies, hypotheses, measurement plans, and performance goals.
• Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to deliver accurate and personalized messaging.
• Analyze campaign performance to improve engagement, reduce churn, support Stars measures, and promote medication adherence.
• Support journey mapping, personalization, NBA logic, and content orchestration.
• Contribute to agile pod operations, reporting, compliance, and roadmap planning.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• At least 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
• Experience managing multiple projects with strong attention to detail.
• Hands-on experience with CRM platforms and marketing automation tools.
• Analytical mindset with the ability to use data to inform marketing strategies and improve performance.
• Ability to work EST hours and maintain a dedicated workspace that protects member PHI and HIPAA information.

Nice to have

• Experience in healthcare, insurance, senior services, or another regulated industry.
• Familiarity with agile marketing and cross-functional collaboration.
• Exposure to NBA engines, CDPs, Adobe Experience Platform, Pega, or similar journey orchestration technologies.

Culture & Benefits

• Remote work with occasional office travel for training or meetings.
• Internet connection requirements of at least 25 Mbps download and 10 Mbps upload.
• Medical, dental, and vision benefits.
• 401(k), paid time off, company and personal holidays, and paid parental and caregiver leave.
• Disability coverage, life insurance, and additional well-being benefits.