19 часов назад
Senior Manager, Product and Content Marketing (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Product and Content Marketing (AI): Developing and activating BT Business thought leadership, innovation stories, portfolio narratives, and All-IP product marketing with an accent on AI, security, customer-focused storytelling, and go-to-market alignment. Focus on translating complex technology into market-facing content, aligning senior stakeholders, optimizing performance, and supporting adoption and commercial impact.
Location: Bristol or London, United Kingdom
Company
Business is a B2B connectivity and collaboration provider serving 1.2 million business customers in the UK, including enterprises, government departments, sole traders, and start-ups.
What you will do
- Develop and activate Business thought leadership, innovation stories, portfolio narratives, and customer-facing hero stories.
- Lead high-impact content strategy across innovation, technology, AI, and security themes.
- Partner with Product, Sales, Brand, External Affairs, Communications, subject matter experts, and agencies to deliver integrated marketing activity.
- Lead product marketing and go-to-market delivery for the All-IP portfolio, including positioning, messaging, and lifecycle content.
- Use customer insight, market trends, and performance data to optimize content and go-to-market effectiveness.
- Mentor marketing colleagues and build capability in strategic storytelling and product marketing execution.
Requirements
- Experience developing thought leadership strategies, long-form content, hero stories, research-led narratives, and executive-level storytelling.
- Ability to translate complex technology concepts into clear, customer-focused narratives.
- Experience supporting transformational journeys that shift market perception and strengthen brand positioning.
- Proven ability to influence senior stakeholders and align cross-functional teams in large, complex organizations.
- Strong commercial, analytical, governance, and marketing-framework capabilities.
Nice to have
- Experience in telecommunications, technology, or digital services.
- Experience with large-scale portfolio transformations.
- Familiarity with digital content performance, SEO, and multichannel activation.
- Experience leading, mentoring, and developing senior marketing professionals.
Culture & Benefits
- Company car scheme or cash alternative.
- 15% on-target annual bonus.
- Private healthcare, online private GP access, and optional dental and gym benefits.
- Paid carers leave of up to two weeks and enhanced maternity, paternity, and adoption leave.
- Discounted EE and products, a pension scheme with 5% employee and 10% employer contributions, and a holiday purchase scheme.
- Inclusive environment focused on innovation, digital inclusion, and professional development.
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