Brand And Content Marketing Manager (EdTech)

TL;DR

Brand and Content Marketing Manager (EdTech): Driving demand, brand awareness, and engagement across a multi-brand ecosystem with an accent on editorial strategy, lead generation, and AI-native content workflows. Focus on scaling brand identity, managing cross-functional campaigns, and optimizing content performance through data-driven insights.

Location: Must be based in or able to commute to London for hybrid work

Salary: £40,000–£45,000 per year

Company

hirify.global is an EdTech company providing MIS and school management tools to over 12,500 schools, focused on improving staff wellbeing and data-driven decision-making.

What you will do

• Co-author and execute the termly brand and content calendar to drive lead generation and SQL targets.
• Produce high-impact editorial content including eBooks, blogs, white papers, and case studies.
• Manage the multi-brand website ecosystem, SEO strategy, and organic engagement on LinkedIn.
• Orchestrate a network of freelance designers and videographers while maintaining brand guidelines.
• Partner with Demand Gen, Product, and Sales teams to align messaging and campaign sequencing.
• Implement AI-assisted workflows to optimize content production and reporting efficiency.

Requirements

• Proven experience managing multiple brands in parallel within a B2B environment.
• Strong background in content marketing tied to measurable pipeline and lead generation.
• Proficiency with HubSpot, GA4, and modern content creation tools like Canva and Veed.
• Must have the right to work in the UK as visa sponsorship is not provided.
• Exceptional writing and editing skills with a focus on thought leadership.
• Ability to work in a hybrid capacity from the London office.

Nice to have

• Previous experience in the SaaS or EdTech sectors.
• Experience with M&A brand integration workstreams.

Culture & Benefits

• 32 days of holiday (25 days annual leave + 7 company-wide days).
• Private dental insurance and comprehensive wellness benefits via AIG Smart Health.
• Salary sacrifice pension scheme provided by Scottish Widows.
• Enhanced maternity, adoption, and paternity leave packages.
• Dedicated professional development budget for CPD and upskilling.
• Dog-friendly office environment with regular social events.

Hiring process

• Phone screen.
• 1st stage interview.
• 2nd stage interview.