Senior Brand & Content Marketing Manager (EdTech)

Location: London, England, United Kingdom; hybrid workplace

Salary: Up to £60,000 per year

Company

hirify.global develops MIS and school management tools used by more than 12,500 schools and trusts to improve staff workflows, data use, and working lives in education.

What you will do

• Own the brand and content calendar across hirify.global, SAMpeople, TimeTabler, and the wider School Management Suite.
• Produce and edit eBooks, blogs, white papers, case studies, videos, webinars, event materials, and other thought-leadership content.
• Manage content marketing activities tied to lead-generation, SQL, funnel, website, download, webinar, and AI-referral metrics.
• Own brand guidelines, asset libraries, enablement intake, print and event collateral, rebrands, and selected M&A brand-integration workstreams.
• Manage websites, LinkedIn presence, SEO/GEO strategy, community engagement, and content for conferences and partner activations.
• Lead AI-assisted production workflows, freelancer and agency relationships, quality control, capacity planning, and one direct report.

Requirements

• Experience managing two or more brands or working in a house-of-brands or hybrid environment.
• Excellent writing and editing skills, including high-quality thought leadership with a distinctive point of view.
• Experience building a content function connected to measurable pipeline and understanding the B2B marketing funnel.
• Hands-on experience with HubSpot, plus Gainsight, GA4, and comparable marketing platforms.
• Experience owning brand guidelines, asset libraries, intake processes, concurrent projects, and freelancer or agency delivery.
• B2B experience, preferably in SaaS or EdTech, with knowledge of long buying cycles and multiple buyer personas.

Nice to have

• Experience with Canva, Claude, Gemini, Veed, and emerging AI-assisted marketing technologies.
• Experience supporting events, product marketing, customer success, sales, or brand integration initiatives.

Culture & Benefits

• Flexible working supported within a hybrid role.
• 32 days of holiday plus Bank Holidays, including additional company-wide days.
• Life assurance at three times annual salary, private dental insurance, pension, and wellness benefits.
• Virtual GP access, mental health support, counselling, health checks, Calm, and financial wellbeing coaching.
• Enhanced maternity, adoption, and paternity leave, plus return-to-work maternity coaching.
• Professional development budget, social events, wellbeing initiatives, and one paid volunteering day each year.

Hiring process

• Phone screen.
• First-stage interview.
• Second-stage interview.

Visa sponsorship is not available.