Product Marketing Manager (AI)

Location: On-site in Cambridge, Massachusetts

Company

An AI software development platform is building technology that autonomously converts enterprise requirements into production-ready software and aims to automate a substantial portion of the software development lifecycle.

What you will do

• Create white papers, customer stories, solution briefs, blogs, webinars, presentations, landing pages, ad copy, email campaigns, nurture sequences, pitch decks, and competitive materials.
• Develop product messaging and translate technical capabilities into differentiated, buyer-relevant narratives.
• Build distribution plans across owned, earned, paid, partner, and sales channels for different audiences and funnel stages.
• Execute product launches and integrated campaigns across web, email, social, sales enablement, webinars, events, and paid media.
• Measure engagement, conversion, pipeline influence, and sales adoption to improve content and channel performance.
• Collaborate with product, engineering, sales, demand generation, designers, video producers, agencies, and freelance contributors.

Requirements

• 4+ years of experience in product marketing, content marketing, or technical marketing within B2B technology.
• Exceptional writing and editing skills across long-form, web, campaign, and sales content.
• Ability to explain technical products to engineering and executive audiences.
• Experience with product launches, integrated go-to-market campaigns, content distribution, and cross-channel execution.
• Experience using performance data to optimize content, distribution, and conversion.
• Portfolio demonstrating relevant writing, launches, campaigns, or customer marketing work.

Nice to have

• Experience marketing AI, developer tools, software modernization, cloud infrastructure, or cybersecurity products.
• Familiarity with the enterprise software development or product development lifecycle, enterprise buying committees, and regulated industries.
• Familiarity with web analytics, CRM, marketing automation, and content-performance tools.
• Hands-on experience with image and video creation tools, including AI-assisted creative platforms.

Culture & Benefits

• Hands-on, writing- and execution-intensive work focused on shipping high-quality deliverables.
• Cross-functional collaboration across technical and commercial teams.
• Opportunity to establish a reliable process from project brief to publication.
• Success is measured through engagement, pipeline, sales velocity, and product adoption.