Regional User Growth Senior Manager, SS-Latam

Location: Mexico (CDMX) — remote. Availability to travel to Argentina and other regional markets 1–2 times per year if needed.

Company

hirify.global provides a workplace wellness subscription connecting employees with fitness, mindfulness, therapy, nutrition, and sleep partners.

What you will do

• Own user growth strategy and execution across Mexico, Argentina, and Chile, covering new members, paid subscribers, upgrades, and reactivation.
• Build and forecast the regional B2B2C marketing plan, including growth KPIs and campaign calendars.
• Lead, hire, and develop a small regional team while building accountability and autonomy.
• Partner with senior Revenue and Customer Success leaders to identify underperformance and growth opportunities across major Latam clients.
• Use AI tools to accelerate data analysis, reporting, market research, campaign development, and team workflows.
• Develop lifecycle messaging and campaigns across email, app push notifications, SMS/WhatsApp, and paid media; champion experimentation and scale successful approaches.

Requirements

• Significant experience owning end-to-end growth or marketing strategy for a region or multi-market portfolio, ideally in CRM, lifecycle, or subscription growth.
• Experience with Braze or another campaign orchestration platform.
• Strong analytical skills, including independent work with data sources and tools such as Looker, Metabase, databases, CDPs, DMPs, Amplitude, or Segment.
• Experience managing senior stakeholders and translating complex ideas into clear narratives.
• Hands-on leadership, campaign execution, prioritization, experimentation, and people development experience.
• Fluent English and professionally fluent Spanish required.

Culture & Benefits

• Flexible First approach with remote and hybrid options; the model for this role is discussed with the recruiter and hiring manager.
• Home office equipment reimbursement and a monthly work allowance.
• Flexible schedules aligned with time zones, team needs, and personal routines.
• At least 25 days of paid time off annually, additional tenure-based days, and annual holidays.
• Health and life insurance, paid parental leave, and wellbeing resources including a hirify.global Gold membership.
• Learning platforms, development planning, continuous feedback, and an inclusive collaborative culture.