2 дня назад
Partnership Growth Analyst
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Partnership Growth Analyst (CRM/Lifecycle Marketing): Executing and optimizing multi-channel customer communications across acquisition, activation, engagement, retention, and reactivation journeys with an accent on campaign performance analysis, customer behavior, and personalized messaging. Focus on launching WhatsApp, push, email, SMS, and in-app campaigns, conducting A/B tests, identifying funnel friction, and presenting data-driven recommendations.
Location: Mexico City, CDMX; hybrid workplace
Company
is a Public Benefit Corporation providing secured credit, point-of-sale financing, and card products to underserved customers in emerging markets.
What you will do
- Execute customer communication campaigns across WhatsApp, push, email, SMS, and in-app channels.
- Support lifecycle communication strategies across acquisition, onboarding, activation, retention, and reactivation journeys.
- Create customer-centric messaging and value propositions aligned with business objectives.
- Collaborate with Product, Marketing, Design, Operations, Engineering, Data, Risk, and Commercial teams to launch campaigns.
- Monitor campaign performance, reporting, and A/B testing to identify optimization opportunities.
- Analyze customer behavior and funnel performance, maintain campaign documentation, and present insights and recommendations to stakeholders.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Advertising, Engineering, or a related field.
- 1–2 years of experience in CRM, customer communications, lifecycle marketing, growth marketing, marketing operations, or a similar area.
- Experience executing multi-channel customer communication campaigns.
- Strong analytical mindset and experience using campaign metrics to drive decisions.
- Experience working with cross-functional teams.
- Excellent written communication and copywriting skills.
Nice to have
- Experience with CRM or marketing automation platforms such as Braze, Customer.io, or Infobip.
- Experience in fintech, e-commerce, telecommunications, or technology companies.
Culture & Benefits
- Company-funded health coverage, dental and vision discounts, and life insurance.
- Paid vacation, vacation premium, saving funds, and a Christmas bonus.
- Phone financing, home office equipment, wellness perks, and catered lunches.
- $2,000 MXN monthly grocery coupons.
- $2,000 USD annual co-working travel perk and $2,000 USD annual professional development perk.
- Culture emphasizing ownership, transparency, direct communication, scale, work-life balance, diversity, and active listening.
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