Director of Growth Marketing (PLG)

Location: United States — Remote

Company

hirify.global provides telehealth support solutions that streamline virtual care delivery for companies serving patients across multiple specialties in all 50 states.

What you will do

• Build and lead the product-led growth function and establish PLG as a core company capability.
• Own the self-serve go-to-market motion from demand generation through conversion, activation, and customer growth.
• Optimize landing pages, product experiences, lifecycle campaigns, and remarketing to improve conversion outcomes.
• Design and run in-product growth experiments with the Product team and scale high-impact initiatives.
• Build analytics infrastructure and translate funnel performance into reporting and recommendations for executives and cross-functional stakeholders.
• Partner with Sales and Customer Success, build a growth engineering team over time, and drive AI adoption across go-to-market workflows.

Requirements

• 8+ years of growth or product-led growth experience, ideally in freemium or free-trial environments.
• Experience owning the full PLG funnel from acquisition and free trial through conversion, activation, and scaled customer growth.
• Strong performance marketing, analytical, technical, and product experimentation skills.
• Working knowledge of HTML, CSS, SQL, and JavaScript.
• Deep familiarity with AI tools such as Claude and the ability to apply AI to improve execution.
• Experience partnering with Product, Sales, and Customer Success, plus proven team-building and management experience.

Nice to have

• SaaS experience.
• Health tech or healthcare experience.

Culture & Benefits

• Flat organizational structure with autonomy to bring ideas forward and execute.
• Minimal meetings and a focus on shipping high-quality work quickly.
• Medical, dental, and vision plans.
• Flexible Spending Accounts or Health Savings Accounts, flexible PTO, and 401(k) with company match.
• Life insurance, pet insurance, and additional benefits.