Social Media and Influencer Marketing Manager (Medtech)

Location: Remote in the United States; Pacific Time Zone strongly preferred. San Diego, California preferred for local candidates. Travel up to 20% may be required.

Salary: $95,000–$160,000 USD per year, plus bonus and equity.

Company

hirify.global is a medical technology company developing Type 1 diabetes management solutions, including the iLet Bionic Pancreas.

What you will do

• Lead the organic social media strategy across consumer and healthcare professional channels.
• Translate marketing campaigns, product education, clinical milestones, conferences, and advocacy initiatives into platform-specific content.
• Manage social content planning, editorial calendars, publishing, community management, social listening, and user-generated content.
• Lead influencer marketing and manage creator agency partners.
• Build and activate the Patient Ambassador Program and develop relationships with product users and advocates.
• Define KPIs, analyze performance and audience behavior, and optimize content, engagement, and sentiment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5–7 years of experience in social media, influencer marketing, content strategy, digital marketing, communications, or a related discipline.
• Hands-on experience developing organic social strategies across Instagram, Facebook, TikTok, LinkedIn, Reddit, YouTube, and emerging channels.
• Experience managing external agencies and collaborating with marketing, clinical, product, creative, legal, regulatory, and customer care stakeholders.
• Strong content strategy, community building, KPI measurement, writing, storytelling, editorial judgment, and creative direction skills.
• Experience translating technical, clinical, or regulated content into customer-facing communications and comfort using AI-powered tools.

Nice to have

• Experience in healthcare, medical devices, pharmaceuticals, biotechnology, or life sciences.
• Experience working with patients, healthcare professionals, caregivers, or advocacy groups.
• Familiarity with digital analytics, social listening, influencer management, DTC engagement, and paid social media.

Culture & Benefits

• Mission-driven, collaborative environment with significant ownership and impact.
• Medical, dental, and vision insurance.
• Employer-paid life, disability, and employee assistance coverage.
• 401(k) plan with company match and Employee Stock Purchase Plan.
• Open PTO policy and 10 paid holidays.
• Flexibility to work evenings and weekends when urgent or time-sensitive initiatives require it.