Director, Category Growth Marketing

Location: Taipei, Taiwan

Company

hirify.global operates an e-commerce platform in Taiwan, including next-day Rocket Delivery and international Rocket Oversea delivery services.

What you will do

• Develop and own multi-year growth strategies, roadmaps, and investment plans for priority categories.
• Drive category revenue, profitability, customer acquisition, retention, loyalty, repeat purchases, and market share.
• Lead integrated demand-generation programs across digital, social, CRM, partnerships, content, and offline channels.
• Use customer insights, market research, competitive analysis, and business data to identify and prioritize growth opportunities.
• Partner with Product, Sales, Merchandising, Operations, Finance, Analytics, and executive leaders on launches, expansions, and strategic initiatives.
• Build and lead a high-performing category growth marketing team while establishing KPIs, experimentation, reporting, and optimization processes.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field.
• 10+ years of experience in Growth Marketing, Category Management, Product Marketing, Commercial Strategy, E-commerce, or related disciplines.
• 5+ years of experience leading high-performing teams.
• Demonstrated success driving significant revenue growth and business impact through strategic marketing initiatives.
• Strong experience developing growth strategies, executing large-scale marketing programs, and using data and analytics for decision-making.
• Exceptional stakeholder management and executive communication skills.

Nice to have

• MBA or another advanced degree.
• Experience in e-commerce, marketplaces, retail, technology, consumer products, or high-growth environments.
• Experience managing multimillion-dollar marketing budgets.
• Knowledge of customer acquisition, CRM, lifecycle marketing, loyalty, and retention programs.
• Familiarity with SQL, Tableau, Power BI, Adobe Analytics, or Google Analytics.

Culture & Benefits

• Opportunity to support hirify.global's expansion and growth in Taiwan.
• Work with cross-functional and executive stakeholders across category growth initiatives.
• Focus on accountability, collaboration, innovation, customer obsession, and continuous improvement.

Hiring process

• Application review, phone interview, onsite or virtual onsite interview, and offer.
• The process may vary depending on the role and scheduling circumstances.