3 дня назад
National Marketing Manager (MedTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
National Marketing Manager (MedTech): Developing and executing strategic marketing, market access, and therapy development programs for vital organ therapies with an accent on healthcare market dynamics, reimbursement, policy execution, and AI-enabled marketing. Focus on analyzing customer and market insights, shaping hospital-level execution, managing KOL and stakeholder relationships, and coordinating complex cross-functional initiatives.
Location: Taipei, Taipei City, Taiwan
Company
develops vital organ therapies, digital solutions, and advanced services focused on improving outcomes for patients and care teams, with a long-standing focus on kidney care and dialysis.
What you will do
- Develop and execute strategic marketing plans, brand strategies, go-to-market plans, and market development programs for assigned therapies and products.
- Analyze market segments, treatment trends, customer journeys, unmet needs, reimbursement dynamics, policy developments, and competitive intelligence.
- Define product and therapy positioning, value propositions, messaging, branding direction, sales tools, healthcare professional education content, and customer engagement priorities.
- Lead integrated online and offline programs supporting patient acquisition, retention, therapy awareness, healthcare professional education, and patient association engagement.
- Apply AI-enabled tools, CRM insights, market research, dashboards, and KPIs to improve campaign performance, segmentation, content development, and decision-making.
- Coordinate policy-to-hospital execution, pricing and access recommendations, stakeholder relationships, strategic projects, budgets, milestones, and cross-functional delivery.
Requirements
- Strong understanding of healthcare, medical device, pharmaceutical, or therapy-based markets, including hospital decision-making, reimbursement, and access.
- Hands-on experience or strong interest in AI-enabled marketing tools and digital customer engagement.
- Strong business ownership, strategic thinking, analytical capability, stakeholder influence, commercial acumen, and execution discipline.
- Fluent English communication skills, both spoken and written.
- Bachelor’s degree required in business, marketing, pharmacy, science, healthcare, or a related field.
- 8–10 years of relevant industry experience, including at least 3 years of people management experience.
Nice to have
- MBA or equivalent business education.
- Experience in therapy development, reimbursement and access strategy, policy execution, KOL management, patient programs, digital or AI-enabled marketing, and cross-functional commercial initiatives.
- Experience working with regional or global teams.
Culture & Benefits
- Mission-driven work focused on extending lives and expanding possibilities for patients and care teams.
- Collaboration across Sales, Medical Affairs, Government Affairs, Regulatory, Finance, Supply Chain, and regional or global marketing functions.
- Commitment to providing reasonable accommodations during the application and interview process.
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