Senior Marketing Manager (Fintech)

Location: Taipei, Taiwan. Hybrid role with at least 3 days in the office; office-day expectations will be confirmed by the Hiring Manager.

Company

hirify.global is a global payments technology company serving consumers, merchants, financial institutions, and governments in more than 200 countries and territories.

What you will do

• Develop hirify.global Taiwan’s sponsorship and partnership pipeline across sports, music, gaming, fashion, and lifestyle.
• Evaluate opportunities, build business cases, negotiate and manage relationships with rights holders, agencies, merchants, platforms, and other partners.
• Lead integrated consumer marketing campaigns across ATL, BTL, digital, social, media, experiential, and owned channels.
• Translate sponsorship rights and passion-led assets into culturally relevant consumer experiences and differentiated client propositions.
• Coordinate complex projects across Taiwan, Asia Pacific, regional teams, agencies, Product, Sales, VCA, Legal, Sourcing, Finance, and Risk.
• Manage budgets, contracts, governance, KPIs, measurement plans, documentation, and post-campaign learning.

Requirements

• At least 12 years of progressive marketing experience in consumer brand marketing, sponsorships, partnerships, experiential marketing, client marketing, financial services, technology, retail, entertainment, media, or FMCG.
• Proven experience leading integrated campaigns from strategy and execution through measurement across ATL, BTL, digital, social, media, and experiential channels.
• Hands-on experience with sponsorships, strategic partnerships, branded experiences, entertainment properties, or merchant ecosystems.
• Strong strategic, commercial, project management, agency leadership, stakeholder coordination, budget management, and analytical skills.
• Excellent written and verbal communication in English and Mandarin Chinese, including the ability to influence senior stakeholders and present complex ideas clearly.
• Bachelor’s degree required; an MBA or relevant postgraduate qualification is an advantage.

Nice to have

• Experience working with rights holders and partnership negotiations.
• MBA or relevant postgraduate qualification.

Culture & Benefits

• Consumer- and client-focused work combining culture, entertainment, commerce, and payments.
• Cross-functional collaboration across markets, agencies, internal teams, and external partners.
• Responsibility for high-visibility programs with an emphasis on creative excellence, commercial outcomes, and operational discipline.
• Equal employment opportunity regardless of protected characteristics, in line with applicable law.