Director, Services Lifecycle Marketing (Fintech)

Location: Mountain View, California, United States

Base pay: $242,000–$327,000 per year in Mountain View. The package may also include a cash bonus, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform serving consumers and small and mid-market businesses through products including TurboTax, Credit Karma, QuickBooks, hirify.global Enterprise Suite, and Mailchimp.

What you will do

• Lead the Services Ecosystem & Lifecycle Marketing team across cross-sell, upsell, retention, active use, onboarding, behavioral targeting, forecasting, and platform implementation.
• Reimagine in-product experiences through education, product growth tactics, new AI capabilities, and optimized attach and upgrade funnels.
• Deliver personalized, AI-driven customer journeys using next-best-action models, customer data, and new in-product surfaces.
• Accelerate Mailchimp customer growth and adoption through cohesive, end-to-end lifecycle campaigns.
• Drive growth and adoption for Capital, Workforce, Payments, and Bill Pay across each customer’s lifecycle.
• Partner cross-functionally with product, product marketing, brand, and engineering teams while influencing product roadmaps through customer and market insights.

Requirements

• Significant subject matter expertise in lifecycle marketing, product marketing, and go-to-market strategy.
• Experience in SaaS, fintech, financial services, or platform businesses.
• Proven leadership of large-scale businesses with more than $1 billion in revenue and year-over-year growth.
• Track record of building and scaling marketing teams in complex, matrixed organizations.
• Experience driving measurable revenue outcomes through coordinated go-to-market strategies.

Culture & Benefits

• Customer-first approach focused on accelerating time to value and helping customers discover and adopt relevant products.
• Performance-driven culture with an emphasis on operational excellence and data-informed decisions.
• Cross-functional collaboration across commercial marketing, product, brand, and engineering.
• Competitive compensation package with potential bonus, equity rewards, and employee benefits.