Marketing Director (Fintech)

TL;DR

Marketing Director (Fintech): Shaping and executing go-to-market strategies for the IR Intelligence product line with an accent on demand generation, buyer research, and cross-functional alignment. Focus on building differentiated messaging frameworks and integrated campaigns that drive revenue and market share within the financial services sector.

Location: Must be based in New York City, USA (Hybrid schedule)

Salary: $112,000 - $207,000

Company

hirify.global is a global technology company serving the capital markets and other industries with diverse data, analytics, software, and client services.

What you will do

• Develop and execute go-to-market strategies and messaging frameworks for the IR Intelligence portfolio.
• Design integrated demand generation programs including account-based marketing and nurture strategies.
• Conduct buyer research and journey mapping to optimize touchpoints across the funnel.
• Build sales enablement tools such as pitch decks, competitive comparisons, and ROI materials.
• Partner with Product, Sales, and Content teams to ensure alignment on revenue goals.
• Collaborate with Listings and other business lines to drive community building with key personas.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or equivalent experience.
• 6-10+ years of B2B marketing experience in product marketing and demand generation.
• Proven track record in SaaS, fintech, or financial services technology.
• Experience developing buyer personas and messaging frameworks that drive measurable pipeline.
• Proficiency with marketing automation, CRM systems, and analytics tools.
• Comfort using AI-powered tools to enhance productivity.

Nice to have

• Advanced degree or certification such as MBA or CFA.
• Experience in investor relations technology or capital markets.
• Familiarity with account-based marketing platforms and B2B demand attribution.

Culture & Benefits

• Competitive rewards package including annual bonus and equity incentives.
• 401(k) program with 6% employer match and Employee Stock Purchase Program.
• Comprehensive medical, dental, and vision coverage with health spending accounts.
• Hybrid home/office work schedule.
• Generous paid time off, parental leave, and student loan repayment support.
• Professional development opportunities and education assistance.